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Be proactive. Reach out to your target market, build relationships, grow your prospect email database. Email is one of the strongest tools you have in your marketing toolbox. Reach out to and initiate potential partnership proposals with other cryptoassets and other companies to see how you can strategically work together. Partnership news spread wide in the world of crypto and can generate synergy for all parties involved. The earlier you start, the more prepared you will be for the day your product launches and is ready to open the doors to the first customers.
Without this early work, you will open the door but nobody will show up. The audience should not come to you, you should go where the audience is. Determine which platforms you want to have an official presence on. There are many possibilities in the crypto space from Medium for your text content, YouTube for your video content, Twitter as the key social network, to Telegram, Reddit, Slack or Discord for hosting your community.
Create consistent, professional looking and regularly updated profiles on the different social media platforms and establish your presence in places where people spend their time. Make sure your branding, marketing and social media presence are all aligned and are telling a consistent story about your company and your mission. And do make sure that your content strategy matches the message to the specific medium.
Telegram, Twitter, Discord, Slack and others are all great tools that help you grow your audience, but they are terrible at keeping your content archives discoverable. Pretty much nobody will see it after that first day. That is a waste of a great content opportunity and can be done better. This way none of your great content will ever get lost. If you look at the social media profiles of many cryptocurrency startups, you see a lot of pure marketing messages tooting their own horn.
There is a space for that but the first priority for your content strategy should be to create content of value to the audience you are targeting. Your content needs to deliver value. It should be compelling and should encourage audience interaction for you to further grow your community. Make sure to have a personal presence on LinkedIn and other social media.
Be a resource. Answer questions. Thanks to the open-source nature of blockchain, the crypto founders are actually much better at this than CEOs of the Fortune companies who are rarely available, open and engaged. There are many great examples of crypto founders being very active and engaged in social media:. Ensure that you regularly inform your community on what the team is doing. Some crypto teams communicate daily, some such as Request Network do bi-weekly, some such as modum.
You want to instill confidence in your team and the progress you are making. You want to gain trust and respectability from your target audience. The main way to do that is by regular, clear and open communication. Forget about the market cap and the coin price in your marketing and communication. Forget about your rank on the CoinMarketCap. Bitcoin goes up, you go up no matter what.
Bitcoin goes down, you go down too. Bitcoin goes up but you go down. You cannot win with these topics. At least not in the short-term before you go live and before you start getting paying customers. It should be of no concern to you.
You should not focus on it, you should not comment on it and you should make that clear to your audience too. You control your communication, the product that you build and the marketing activities you are undertaking to grow your market. Some crypto communities are left to their own devices. Be available and actively manage your community by starting and joining conversations, answering questions, responding to the concerns and genuinely considering feedback and ideas from the audience.
Crowdsourcing your funding is not the only thing you can crowdsource. You can crowdsource ideas and feedback too. Monitor your community and the industry, actively take steps to build an engaged audience and be as responsive as you can to the questions and feedback. You will have a much happier and more engaged community this way. User generated content is very welcomed and encouraged by most brands in social media.
Brands that are doing the best in terms of social media engagement are usually those that have the most dedicated fanbase. Cryptoassets are lucky as this industry has a far more dedicated fanbase than most of the other industries. Everyone has an opinion and everyone wants to be involved. Brands from more established industries struggle to get many people to create content about them while cryptocurrencies get a lot of user generated content organically.
Encourage it, moderate it, engage with it and republish the best stuff to your full audience. It can only help you get higher engagement and an even wider reach. Your community members can be a key to your marketing success. They can help do the marketing and spread word of mouth for you. Your free marketing machine. Incentivize your biggest fans to spread the word about you.
Every decentralised crypto project needs a grassroots movement to help it gain traction and get real world adoption. Organic buzz and word of mouth is always preferred so explore first how you can get a natural traction from your audience, but do keep an eye on the other alternatives too.
Some projects run very elaborate bounties , affiliate and referral schemes incentivizing people to spread the word about them in exchange for extra tokens or other rewards. You should have a very tight control over the account logins and the posting access to the official brand profiles that you run. Not everyone in your team needs to be able to log in and post onto your social media profiles.
Most social media management tools allow you to set different user access levels and posting permissions. Only a few people should have the admin level that allows them to post and they should also be the ones that review the posts from other team members and approve them before publishing. There have been cases with social media accounts being run by interns who tend to make some grave mistakes and in the world of investments and money it can be fatal.
Some projects are too impatient and try to force the success and social media engagement. They do this by buying fake followers, using automated software to fake the hype, creating multiple accounts to fake the engagement and more. All of these fake activities are not worth it in the long run and any serious business should stay away from these practices. These tactics could cause irreversible damage to the reputation of the company and the coin price might never recover. And even if you do pay for lots of fake followers you will soon find that your community is dead and you get no engagement as nobody actually sees the content that you post.
Draft clear social media guidelines internally for your team. Whatever they share in social could be watched by the audience and considered, reviewed and speculated on. Be clear with your team on what type of crypto related content they should or should not be posting in public. Be prepared by having guidelines for how to approach different situations that can occur in social media too.
Anything from questions, negative comments to different crisis situations. You want to have clear guidelines and instructions on how to deal with these before they happen. Clear guidelines help in such situations. Do the same for your communities. Publish your community guidelines and your community moderation policy. Free speech should still rule. Keep your promises and meet your milestones. Funding your account via credit card goes very fast, but also means that you have to pay a higher fee than if you are funding your account via Bitcoin.
The order window will allow you to define the details of your order. You should always enter a stop loss price at this stage in order to lower the risk of liquidation. PrimeXBT will present a live overview of your order at the bottom of the trading window. An account overview at the top of the trade window will outline the current balance, equity, unrealized PL, used margin, and available margin of your PrimeXBT account. Margin trading is regarded as a high-risk investment strategy that depends on the short-term market movement.
The crypto market is very volatile when compared to traditional securities or forex markets, which makes it more risky. There are a number of important practices and strategies that you should think about before margin trading Bitcoin or other cryptos:. Margin trading is a high-risk, high reward practice. There are a number of risks unique to the cryptocurrency market that should be factored into any leveraged crypto trading risk strategy. The cryptocurrency market is largely unregulated when contrasted with traditional markets.
Market movers — traders that possess sufficient capital to influence market action — can easily create opposing price moves when the number of long or short positions in the market increases significantly. Market movers are able to create market conditions that force the liquidation of these positions. The inherently volatile nature of the cryptocurrency market makes long-term trades far riskier than traditional markets. Virtually all crypto margin trades consist of short-term leveraged positions.
Unlike traditional markets, the cryptocurrency market exhibits extreme short-term fluctuations that must be closely observed at all times while margin trading Bitcoin or other digital assets. Higher leverage carries higher risk. A trader that opens a high leverage crypto trading position operates with a far narrower liquidation window. Liquidation price movement can be calculated by dividing by the amount of leverage in a position — a 50X margin trade within the Bitcoin market, for example, would be liquidated immediately if the price of Bitcoin dropped by just 2 percent.
A X leveraged position, for example, is extremely susceptible to price squeezes, as market movers need only shift asset prices a small amount in order to liquidate high leverage positions. Crypto margin trading offers a number of compelling advantages. Margin trading Bitcoin minimizes the threat presented by exchange hacks, as leveraged trading reduces the amount of capital that must be held by an exchange.
Opening the wrong position at the wrong time, however, can seriously damage your financial health. Samuel is a freelance journalist, digital nomad, and crypto enthusiast based out of Bangkok, Thailand. As an avid observer of the rapidly evolving blockchain ecosystem he specializes in the FinTech sector, and when not writing explores the technological landscape of Southeast Asia.
Want to read more amazign articles just like this one? Sign up to our newsletter to get them delivered to your inbox once a week! Your experience on this site will be improved by allowing cookies. What is it, though, and how does it work? What is Crypto Margin Trading? Why Margin Trade? Crypto Margin Trading Exchanges Choosing the best bitcoin leverage trading platform can be a difficult process — there are many exchanges online today that offer leveraged trading. Another very popular exchange offering margin trading is Phemex.
How to Margin Trade Crypto Understanding how to leverage trade crypto can be somewhat complex to newer traders. Registration The first step in learning how to how to leverage trade bitcoin is to create an account with an exchange where you can margin trade. After confirming your email address etc. You will now see the order window through which you will create your position. Entering Position Details The order window will allow you to define the details of your order.
Crypto Margin Trading Strategies Margin trading is regarded as a high-risk investment strategy that depends on the short-term market movement. Demo trading gives newer traders the ability to put their strategies into action without risking capital. Understand order types: Margin traders often use combinations of order types such as stop loss and take profit in order to lower risk and open complex positions. These order types can assist by setting specific profit or loss targets and automatically closing positions.
Divide your position: You can lower your risk by spreading a position into separate portions. Creating a ladder of take-profit levels allows traders to capture profits incrementally. Pay attention to fees and interest: When you open a leveraged position you will pay interest on the capital you borrow. Margin trading Bitcoin and other cryptos incurs ongoing fees that can quickly cut into your profits.
Set clearly-defined goals and lower your risk: You should follow a concrete risk management strategy when margin trading. This strategy should establish a clear profit goal — and you should stick to this goal. Stop-loss levels and adhering to an exit goal is very important.
Pay attention to both fundamental and technical factors: Crypto market movements are largely driven by technical factors — at least in part due to the high number of traders active within the crypto ecosystem that trade based on technical analysis.
Fundamental factors can have a profound and sudden impact on crypto prices, however. Regulatory changes, major Bitcoin wallet movements, and major exchange hacks can catalyze large unexpected price shifts. What are the Risks of Crypto Margin Trading? Summary Crypto margin trading offers a number of compelling advantages.